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If you think influencer marketing is just for big brands and six-figure followings, we’ve got good news. In the equestrian world, the most powerful influencers often aren’t influencers at all—they’re the local riders we already follow, trust, and listen to. Influencer marketing, at its core, is about credibility. And in an industry built on word-of-mouth, […]
If you think influencer marketing is just for big brands and six-figure followings, we’ve got good news. In the equestrian world, the most powerful influencers often aren’t influencers at all—they’re the local riders we already follow, trust, and listen to. Influencer marketing, at its core, is about credibility. And in an industry built on word-of-mouth, […]
If you think influencer marketing is just for big brands and six-figure followings, we’ve got good news. In the equestrian world, the most powerful influencers often aren’t influencers at all—they’re the local riders we already follow, trust, and listen to. Influencer marketing, at its core, is about credibility. And in an industry built on word-of-mouth, […]